Built for the Next Bite

Premium tackle, custom colors, and a community of anglers who live for early mornings and the constant pursuit.

Born on the Water

Kraken Tackle Co. was built for anglers who live for early mornings on the water, heavy fog rolling across the pond, and the feeling of a giant bass crushing a bait you trust.

We're more than a fishing brand—we're a community of anglers obsessed with quality tackle, custom colors, and the pursuit of the next bite. Every bait we offer is designed with real-world fishing conditions in mind and tested by fishermen who spend countless hours on the water.

Our Mission

At Kraken Tackle Co., we believe your tackle should do more than fill a box. It should give you confidence.

Our mission is simple:

Deliver premium tackle built for serious anglers
Create custom colors inspired by real water conditions
Build a community united by the pursuit of trophy bass

What We Offer

🎣

Premium Jig-Style Baits

Built to perform around heavy structure, docks, grass, and cover.

🎨

Custom Color Soft Plastics

Unique colorways inspired by real water conditions and forage patterns.

📦

Mystery Jig Box Subscription

Monthly tackle deliveries designed to keep your arsenal fresh.

⚡

Limited-Run Releases

Exclusive bait drops and custom color combinations available in small batches.

Designed for Real Fishing Conditions

Every bait, color pattern, and product is influenced by the environments that define Kraken Tackle Co.:

Dark Water
Low Light Conditions
Heavy Structure
Aggressive Strikes
Trophy Bass Opportunities

Built by Anglers. Backed by Anglers.

Kraken Tackle Co. exists because of the anglers who support it. Every order, photo, tournament finish, and personal best helps strengthen a growing community united by a passion for fishing.

Whether you're a weekend fisherman or a tournament competitor, you're part of the Kraken family.